Salesman: "I apologize for the increased price. you have to understand, companies are falling, people are going broke, and we are going through a tough time here. So weee..."
Customer: "BUT 8% INCREASE IN PRICE IS TOO MUCH!"
Salesman: "I'm sorry, but I've repeated myself a lot of times. Its a tough period we are going through now. The price increase is perfectly justified if we were to continue to stay in business."
Customer: "Sigh....alrite, I'll take 444 of those today. I'll come back for more next week"
Salesman: "444? Woah, and I thought I busted this sales. I believe that you aware that our goods are perhaps one of the most inferior type compared to all our competitors. 444? Geez, you usually buy 380 from us every week. But you are buying a 444 for this week? What happened?"
Customer: "yea, we want to stay in business too. We can't help it but to buy more despite you bastards trying to slash us here."
Salesman: "Don't mind me asking. Our competitors lowered their price. Shouldn't you be interested in dealing business with them instead?"
Customer: "Nupe. If I explain the whole situation, and if your boss is smart enough to understand the whole concept, you guys might jack up the price even more. And we can't afford that happening to us. Just to let you know, we reduced our business dealings with your competitors."
Salesman: "funny, competitors lowered their price, we raised out price and yet you are buying heaps from us. I'm not gonna ask more since I'm happy about this sales. Still....WOW, i guess you guys are doing pretty well. I mean, 380 to 444, thats like 16% increased in sales. Thanks"
Customer: "Ironic eh?"
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You read the conversation, but can you figure what just happened?
Despite a 8% rise in price, There is a 16% increase in demand. Plus, this scenario happened in times of bad economy. Not to mention, the customer could do business with a competitor who lowered their prices.
Woah, what just happen? The customer could ditch the salesman and do business with the competitor instead which obviously has a higher quality product. But he did not do that, instead he chose to reduce business dealing with the competitor (who lowered his price) and increase business dealing with salesman (who increased his price).
Logically speaking for most cases, demand decreases as price increases. But this case is an exact opposite whereby demand increases as price increases.
If you are observant enough, you could see the logic behind it being applied to real world situations. This is a very rare situation, but it does happen sometimes.
There is a perfect sound logical explanation behind this. My challenge to you is:
"Can you figure out what is the logic behind this case whereby demand increased as price increased?"
I'll make it easy for you by putting the above scenario in point form:
1) Salesman price - up by 8%
2) Competitor price - down by ??%
3) Demand from customer - up by 16%
4) Scenario happened in times of bad economy.
Logic behind this will be presented in my next post. Best commenter will have an honorary mention in my next post.